HISTORY Fueled by an entrepreneurial spirit and creativity, Bruuns Bazaar was established in 1994. The ambition was to create a fashion brand with a strong Scandinavian design tradition. Bruuns Bazaar was launched in 1994 and became instantly a frontrunner of Scandinavian fashion with an international design aesthetic, worn by stylish and wellknown celebrities such as Madonna. Bruuns Bazaar was the first brand to present the Scandinavian look as we know it today, which gained admiration around the world. In January 1999, the brand entered the official show calendar in Paris, as the first ever Danish fashion brand. Bruuns Bazaar is a contemporary brand creating womens and menswear. Bruuns Bazaar signature style is all about relaxed elegance. The look is vibrant and charismatic and the individual expression is understated yet distinct. The blend of classic styles and modern pieces has created a group of loyal devotees. THE BRAND VISION Nordic simplicity and cool comfort is key to the brand value. The brands main focus is to design beautiful and unique pieces, using good qualities and applying strong craftsmanship at an competitive price point. Focusing on the consumer is alpha and omega for the brand. Bruuns Bazaar want to evoke positive emotions and make shopping at Bruuns Bazaar an enjoyable experience to all their consumers while supplying affordable fashion, in extraordinary good qualities. Their concept is founded on a solid business mo- del, where partnership is key. Bruuns Bazaar's signature styles are all about relaxed elegance. The keywords are cool comfort and Scandinavian simplicity.