Wheat is a Danish brand that offers high-quality kidswear designed to meet the needs of both children and parents. Wheat's core philosophy is to create kids' clothing that's functional, stylish and fun to play in. The brand works with durable materials that are soft and comfortable to wear no matter the weather or occasion. The Wheat collections for boys, girls and babies are loved for their beautiful combinations of subtle pastel colours, unique patterns and cute prints. The choice of materials ranges from mesh and velvet to the softest organic cotton and functional materials that ensure protection in rain and snow. Wheat embraces the Scandinavian design tradition while always adapting every single item to fit in the child's playful world.
The founders of Wheat, Charlotte and Peter Galsgaard, started their kidswear journey in 2002 when they introduced the first Wheat collections to the market. At the time, the couple had three small children of their own. When shopping for kidswear they were often frustrated by a selection dominated by polyester and other synthetic materials. They wanted Wheat to be different, which is why the brand has a focus on natural and organic materials. The name Wheat is inspired by the brand's strong connection to the beautiful Scandinavian nature where the wind blowing through wheat fields makes each straw of wheat move and sway freely. Charlotte has since the beginning been the head designer at Wheat. Every time a new Wheat item is designed and produced the child is the main focus. As parents, Charlotte and Peter are well aware of how important all the small details are when it comes to children's clothing. Everything from Wheat thermal wear, snowsuits and rainwear to lace dresses, skirts and trousers with adjustable waistbands are created for curious kids that love to explore muddy gardens, jump in piles of autumn leaves and create pillow castles under dining tables. Here at Booztlet, you can explore Wheat collections for kids and babies at low outlet prices. Get your little one ready for everything from rainy playground fun to elegant wedding parties, while saving up to 70% on all items you add to the cart.
Clothing from Wheat is characterised by clear design parameters with original patterns, beautiful pastels and charming hand-drawn prints that continue to excite and surprise kids and parents collection after collection. Some of the brand's most popular lines are thermal wear, rainwear and outerwear made from functional and weatherproof materials that are perfect for indecisive weather. The quality of Wheat kidswear is high enough for a T-shirt, blouse or a pair of leggings to move into the wardrobe of a smaller sibling or cousin when the size no longer fits. This is something that Wheat encourages and hopes for when choosing the best materials for all their items. At Booztlet you'll find a good assortment of Wheat clothing for boys, girls and babies, all in stylish design and with a great fit. We have everything from elegant party dresses and trousers in trendy colours to baby accessories for the smallest family members. Explore discounted rainwear and thermal wear from Wheat and dress your kid for puddle jumping, sleigh rides and forest adventures without worrying about your budget. Naturally, the collections from Wheat also include the softest underwear and nightwear with cute animals and cartoon characters that will easily make their way into fun bedtime stories and sweet dreams. Wheat is comfortable clothing that is stylish, budget-friendly and playful. Here at Booztlet, you get up to 70% off on everything from T-shirts, jackets and thermal pants to blouses and swimwear from Wheat. Have a look around, and discover why Wheat kidswear is popular among parents and kids across the world.