name it fyrir börn

The Danish brand Name It designs collections of baby clothes and kidswear inspired by children's straightforward, open-minded and creative attitude to life. No matter which Name It item you pick you can be sure it was designed with comfort, quality and safety in mind. Name It takes key elements from all the latest trends and transforms them into fun, free-spirited and imaginative styles for babies, kids and teens. Children know what they want to wear, and Name It listens to them when creating collection after collection of on-trend kidswear that's loved by kids and parents alike. Name It always strives to offer kidswear at reasonable prices, and here at Booztlet, you can find a wide range of their items at even lower prices with up to 70% discount. Scroll through our outlet selection from Name It and explore cute prints, bright colours and functional materials.

Name It saw the light of day in 1996 when the international fashion company Bestseller introduced it as a sub-brand with collections for toddlers. Bestseller, which was founded in 1975 by Troels Holch Povlsen, already had another kidswear brand called EXIT, but this brand was rebranded in 2008 and has since then been part of Name It. In 2001 Troels' son, Anders Holten Povlsen took over the role as owner and director of Bestseller. Today, Name It kidswear is available in more than 20 markets, mainly in Europe.

Imaginative clothing for children

The selection from Name It is divided into collections for kids in different age ranges:

• Baby (0 to 9 months) - The Name it collections for newborns and babies include everything from bodysuits, playsuits and nightwear to sleepsuits, snowsuits, tights and much more. All items are made from soft materials such as organic cotton and high-quality wool in calming colours. The red thread in the baby collections are comfort, safety, quality and, of course, adorable prints and patterns. 
   
• Mini (9 months to 5 years) -  Collections of trendy, comfortable and functional clothes that allow your child to play as much as they want, indoors or outdoors. Name It Mini includes jeans, dresses, leggings, underwear, shirts, warm outerwear, waterproof rainwear and much more. The designs range from timeless to cute, cool and fun. Mix and match cartoon print, bright colours and graphic prints to create outfits that match your child's personality.
   
• Kids (5 to 14 years) - The Kids collection from Name It includes everything for the active child's wardrobe. This range is definitely for kids that want to have a say in what they're wearing, and there's plenty of cool designs to pick and choose from. As with the other collections from the brand, all items are designed with quality and comfort in mind.
   
• LMTD (8 to 16 years) - This is a Name It collection for bigger kids and teens that have started to develop their own unique sense of style and wants on-trend items such as jeans in cool designs and fits, casual sweatshirts and T-shirts with graphic print, and trendy outwear that's functional enough for bike rides in the rain and after-school activities in colder weather. 

In our outlet selection from Name It, you can save up to 70% on clothes and accessories for kids of all ages. We update the site with new offers every week, so no matter when you drop by you and your child will be able to find trendy wardrobe favourites from Name It at budget-friendly prices. On Booztlet you can also explore a collection of baby clothes and kidswear from Lil’ Atelier which is a subbrand from Name It. The brand has a focus on minimalism, beautiful hand-drawn details and responsible materials such as organic cotton. Naturally, all products from Lil’ Atelier are discounted, so that all parents can fill the basket with high-quality kidswear at budget-friendly prices.

Offers on trendy kidswear from Name It

Picking and buying the right clothes for kids is an art all parents will have to master. Every mom or dad has probably at one point bought what they thought was the cutest T-shirt or coolest pair of jeans and ended up with a disappointed girl or boy who wanted cat print instead of a T-rex print or purple instead of yellow. It's often hit-or-miss, but we keep trying. Name It makes the odds better, especially if you and your child sit down together when picking new T-shirts and blouses for the coming season, swimwear for the vacation or a new pair of jeans.There's a lot of cool designs to fall in love with but even if your kid wants both the stripes, the shark print swimwear, the dress with cute kittens and pyjamas with unicorns you can save up to 70% on all of it when shopping at Booztlet. If you're looking for clothes in organic cotton, wool or another material, you can use our handy filters on the top of the page to find the styles you want. If you don't want to miss any of our best offers, sales and discounts you're welcome to sign up for our newsletter, then we'll make sure to keep you updated.